WHAT TYPE OF BUSINESS?

Pick a small business or nonprofit organization, preferably one you care about. (Perhaps owned or run by a family member or friend [or yourself]). Pick a SMALL business or nonprofit—preferably one that you know well or care about. Please DON’T PICK A FRANCHISE OR MAJOR CHAIN! These are not allowed! Why a small business? You have more of an ability to learn about it, see its strengths and shortcomings, and develop a better marketing program for it. Please do NOT submit a project on a bar, a restaurant of any type, or a coffee shop. Experience has shown me that these projects do not work well. Then, clearly connecting what you are saying to the concepts or examples from the book or guidesheets, describe their marketing shortcomings—what are they doing wrong, and what might be improved? ***** If you simply say what the guidesheets or book say, without providing recommendations, you are not doing this correctly! For instance, if you give the 4Ps of the business as a description, but don’t discuss how to improve them in some detail, you are doing this wrong! ***** The course has several sections. Each one corresponds to a guidesheet. For instance, the first section covers the first few chapters! YOU MUST GIVE AT LEAST ONE RECOMMENDATION FROM 3 DIFFERENT SECTIONS OF THE COURSE! You can give more than one recommendation from a section, but you MUST use 3 different sections! You are trying to improve or innovate their marketing. Don’t use these exact words, but you might say something like: Chapter 5 (or any other Chapter) describes (and clearly explain a point from the chapter) and Acme Fabricators is not thinking about this. They could market better if they worked on this by (and discuss a solution). You only have 4 minutes! So don’t spend more than 45 seconds describing the business! Think about whether you are using time well. Include visual aids like charts to get your points across to save time. You only have 4 minutes! ***** Remember, only describe what they are doing to the degree that it helps you explain how you would make changes! Guidesheet 0: https://prezi.com/view/llKExiPQhXgONizlODJY/ Guidesheet 1: https://prezi.com/view/UB6kofVa4HPIhIOx8AC6/ Guidesheet 2: https://prezi.com/view/yrB4cWIAazuRyXlAya3a/ Guidesheet 3: https://prezi.com/view/u4eLjSz3unEFAFxYsgrF/