Case: Harmonie Water: Refreshing the World Naturally

Review the Case: Harmonie Water: Refreshing the World Naturally Write a 1-page (single-spaced 12 point font) case brief on the following question: What factors should Comeau consider in deciding how much Harmonie’s brand identity and communications be standardized or customized? The case analysis will be graded on the following three dimensions: (a) Completeness or comprehensiveness of the answer (e.g., did you consider or factor in all relevant and meaningful information and evidence in the case or material covered in class to fully support your position or view-depth), (b) rigor and strength of argument (e.g., is the argument tight and logical or simply loosely laid out), and (c) originality of argument (the degree to which the answer is original (i.e., not paraphrasing what is in the case but putting your own interpretation and thoughts to the response).