Virgin Mobile USA: Pricing for the Very First Time Gail McGovern 504028-PDF-ENG

Must include Virgin Mobile USA: Pricing for the Very First Time Gail McGovern in Case Study • What problem exists and why? • What additional information, if any, is needed to analyze this case adequately? • What are the possible solutions to the problem? • What are the consequences of each possible solution? • What decision should be made or what solution should be chosen? And what is the rationale for it? • What general ideas can be drawn from this case that might have application elsewhere?