Strategic Management: Bank of America – Issues & Recommendation.

 These are the guidelines for the paper but should not be included: What are Bank of America’s trends and competitor analysis? What issues arise out of your analysis of the marketing strategy? Is the generic strategy of Bank of America well-matched with its marketing strategy and its business model? Are Resources, Capabilities, and Competencies well matched with the business model? Value Chain Analysis: Which components of the value chain are key drivers of value creation? Which are not? Marketing and Competitive Analysis: The External Environment External environment – PESTEL analysis, Stakeholder Analysis Industry analysis – Five Forces, Drivers of Change, and Key Success Factors Competitive Strategy – What are competitors doing? Benchmarking This is the paper: 1. Which of the issues identified are most critical? 2. Evaluate each of these issues drawing on the analysis 3. What are your recommendations for each issue? A good recommendation is as concrete as possible. This paper should not be more than 10 pages single-spaced of text, plus any exhibits or charts you wish to include to strengthen your presentation. Use some of these strategic tools: Business Model Test 3 Tests of a Winning Strategy Test of a Good MVV Rules for Good Governance The Macroenvironment (PESTEL) Five Forces Driving Forces of Change Strategic Group Maps Competitive Moves Industry Key Success Factors Financial Analysis (Ratios) Resource and Capability Identification R & C Analysis (VRIN, Dynamic Capabilities, SWOT) Value Chain Analysis (incl. Benchmarking) Value Chain Remedies Competitive Strength Assessment Generic Strategy Evaluation – Differentiation Generic Strategy Evaluation – Low-Cost Generic Strategy Evaluation – Niche Generic Strategy Evaluation – Best-Cost Competitive Attack/Defense & Blue Ocean First/Last Mover Decision Horizontal Integration Decision Vertical Integration Decision Outsourcing Decision Strategic Alliance Decision International Strategy – Risks/Opportunities International Strategy – Entry Strategies International Strategy – 3 International Strategies Checklist for Related Diversification Checklist for Unrelated Diversification 7 Step Evaluation of a Diversified Company’ Strategy