Self branding and the creative workforce

Task Description:

For this assignment you need to research only ONE of the following topic areas using the scholarly literature within the discipline of media studies. Based on your research, compose a literature review on one of the following topic areas: Media algorithms and everyday life Media convergence and the future of television Self branding and the creative workforce The shifting temporalities of journalism Conducting a review of the existing literature is a routine part of the research process. Using the bibliographic databases of scholarly literature for the discipline of media studies identified for you during the lectures and tutorials, you’ll need to find three (3) recent scholarly academic research articles (i.e. research articles published in scholarly journals from 2014 onward) that explore one of the above topic areas. Based on the three articles uncovered by your research, review this ‘literature’ for your research paper. A literature review is a normal component of a research article (like the kind we often read in ARTS1090). The goal of a literature review is to identify the existing research on a topic area. Typically, they make clear why it is important to study the topic, what is known about a topic area, as well as establish the direction of future research (based on any gaps in knowledge or interesting areas you can identify). Your research paper should not attempt to be comprehensive. Instead, it is merely based on the three scholarly articles you have selected for this assignment. Naturally, the scale and scope of this 1500-word assignment is much smaller than the outputs of postgraduate research.

We just want you to grasp the purpose of this style of writing and to reflect that in your submission. In completing your research paper, you may also draw on other published scholarly works to provide the context for your review, however it should be primarily based on the three academic research articles you’ve selected to review for this assignment. Assessment Criteria for the Literature Review Assignment: Ability to identify appropriate research for analysis and to understand how it contributes to the conceptual understanding of media. Ability to use theoretical tools and concepts effectively and rigorously as well as explore their significance to understanding the relationship between media and everyday life. Ability to write a clear, engaging piece of analysis that addresses the relationship between media and everyday life. Demonstrate command of relevant scholarly literature and reference this using the UNSW HARVARD referencing style guide.

The topic: Self branding and the creative workforce

Start from the lecture and readings in Week 7 Chapter 7 ‘Media Work’ So, by creative work we don’t mean the traditional arts like dance, music, painting – We do mean media Media work is subjected to specific constraints like job creep, and precariousness We are interested in the role that self branding might play a role in things like journalism, screen and sound production, etc. How does it transform these occupations?