Write an essay on competitor analysis for cook medical – urology division

 Write an essay on competitor analysis. This analysis is focus on healthcare industry for cook medical – urology division and some of the competitors to be address will be Boston Scientific, Bard etc – urology division. The write up will be in marketing management approach but all points should be associated with examples in related to these companies with real market data and facts associated A guideline on points that must be included (at least but not limited to) will be the following: (An opening to the topic is not required. You may jump directly to content as below guideline but a closing in summary is needed. Kindly ensure all references are valid papers) 1. What are the major steps in conducting a competitor analysis for a medical device company? 2. How does the healthcare industry’s structure affect the intensity of competition? You are required to illustrate your explanation based on the impact of it for cook medical – urology division with example. 3. What are the major sources of competitive intelligence (CI) for cook medical? Some of the sources includes business news, patents, company quarter report, market report & FDA. Proper elaboration to be given for a nice flow of presentation. One paragraph on this is sufficient. 4. How would you design a CI system for your cook medical? 5. How far is it possible to predict your competitor’s response to your marketing actions? 6. Summary / closing