Why might a stores pricing policies affect its image with consumers?

1. Why might a stores pricing policies affect its image with consumers? 2. You are opening a men’s/women’s (you choose) clothing store. What kind of store layout (grid, race track, free-form) , lighting scheme, scent and music would you use? Why? Make whatever assumptions you want about the store and tell me what assumptions you made. 3. How often should you evaluate employees? Why? Should this be the same for new hires (say within the past year or two) and experienced employees? Why or why not?