What have been the GE’s latest investments and/or developments, if any?

Research the company General Electric.

GE’s marketing expands to both B2B and B2C, world-wide: how? What the company’s corporate mission? Research and discuss General Electric’s target segments at the business-to-business (B2B), and business-to-consumers (B2C) level. As discussed in class in the past few weeks, what external/environmental forces may impact a firm, and why? What have been the GE’s latest investments and/or developments, if any? Include an analysis of General Electric’s international marketing, and how its international operations affect (or not) its corporate marketing mix strategy. Please provide examples. Approximately 3-4 pages long, double-spaced, font 12