Trends in Marketing Communications

Apply: Trends in Marketing Communications

 Paper details Research a specific product or service of your choosing on the internet. (Make sure it is a product versus a company) Write around 1000 words paper in which you include the following: Describe the company and the product or service that you researched. Describe the current target market for this product or service, and include an analysis of the following: Buyer behavior (e.g., how much do they buy, when do they buy, where do they prefer to purchase) Decision-making processes that current buyers use to select products or services (e.g., what features do buyers find most important when selecting the product or service, and why) Analyze purchasing trends that are going on in the industry or environment that may affect current buyer purchasing decisions. Determine potential new market opportunities or challenges based on market changes or consumer purchasing trends. Outline a plan to leverage these opportunities and minimize challenges.