Travel Ad & Analysis / hospitality travel and tourism.
For this activity, you will be creating an entertainment or recreation travel advertisement for an event/location of your choosing. Activity Prerequisites: Prior to completing this activity, you must: Read/Review Chapters 5 & 6 Food and Beverage Services book by Peter Briscoe and Griff Read/Review Jackson Hole, WY and SOBEWFF Pages Links to both these resources can be found in Module 4. Activity Directions: In this activity, you will be creating either a recreation OR event ad. If you will be selecting the event/attraction ad, your assigned event will be South Beach Wine and Food Festival. If you will be selecting the recreation ad, your assigned geographic location will be Jackson Hole, WY. Your mission is to design a creative and informative advertisement that highlights the various dimensions of recreation or event/attraction tourism. Your advertisement should directly address a minimum of TWO learning objectives from the list below: Differentiate between recreation, outdoor recreation, adventure tourism, and nature-based tourism Classify different subsectors of recreation, outdoor recreation, and adventure tourism Identify various types of festivals and events and ways in which these are funded and organized Describe the MCIT (meetings, convention, and incentive travel) component and its economic impact Review various types of attractions including zoos and botanical gardens List components of cultural heritage tourism including museums, galleries, and heritage sites List other experiences including sport tourism, agritourism, wine tourism, and culinary tourism There are multiple medium options you may employ to complete this activity: Record a video Record an audio clip Create a poster/flyer Write a review/opinion piece (similar to how you would see in a magazine or paper)
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