TOWS Matrix Analysis and Strategic Plan
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Preparation To prepare for the assessment, you are encouraged to create a practice TOWS matrix, using the TOWS Analysis Worksheet, linked in the Resources. The practice matrix enables you to jot down your initial thoughts and then come back to it later to see whether anything could be expanded on in the matrix that you submit as part of your next assessment. Consider your selected organization’s threats, opportunities, strengths, and weaknesses. In addition, keep the following key points in mind: Assumptions: What assumptions do people in the organization’s internal and external environment have? What alternative assumptions might be useful in these situations? Information: What information do your organization’s internal and external stakeholders have? What information are they missing? Evaluation Criteria: What criteria would you use to evaluate the quality of the information and the effectiveness of existing or suggested strategies? In addition, you may wish to review the assessment instructions and scoring guide to ensure that you understand the work you will be asked to complete. Note: Remember that you can submit all, or a portion of, your draft analysis and strategic plan to Smarthinking Tutoring for feedback before you submit the final version for this assessment. If you plan on using this free service, be mindful of the turnaround time of 24–48 hours for receiving feedback. Scenario Your boss congratulates you on a fantastic job on the environmental analysis. She now needs your help with the next step in developing a strategic plan for the CEO—completing a TOWS matrix and accompanying analysis. After completing the TOWS matrix and your analysis, your boss also wants you to prepare a high-level, draft strategic plan for the organization. You know that a TOWS matrix is a decision-making tool for developing strategic alternatives. You also know that you will be better able to develop a more effective strategic plan based on an in-depth analysis and understanding of the current environment. Requirements Complete this assessment in two parts: Part 1: TOWS Matrix and Analysis Complete a TOWS matrix and accompanying analysis. Download the TOWS Analysis Worksheet, linked in the Resources, and complete it for your selected health care organization. Incorporate your findings from the current environmental analysis you completed in Assessment 1. Be sure to include a minimum of 3–5 items in each quadrant of your matrix, which will give you a total of 15–20 identified and categorized items. After completing your matrix, summarize the findings from your analysis of each of the four quadrants and develop a high-level, draft strategic plan containing alternative strategies
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