The Marketing Of Sporting Footwear

Identify An Organization (Producer And/Or Brand Owner), That Is Involved In The Marketing Of Sporting Footwear And Prepare An Individual Report Of 3,500 Words Addressing The Following Issues. Part 1: • Using Appropriate Sources Undertake A Full Marketing Audit Of Your Chosen Category And Brand. Include An Evaluation Of The Current Marketing Strategy And Position In The Market. • Demonstrate The Brands Effectiveness By Providing An Evaluation Of Their Current Market Performance. This Should Include Relevant Market Performance Data To Underpin Your Evaluation, For Example Market Growth, Sales Trends, Profitability Etc. • Provide A Critical Evaluation Of The Brand’s Competitive Edge (USP) With Comparison To The Main Competitor Brands In The Marketplace. Part 2: • Based On Your Part 1 Analysis Provide The Rationale For The Introduction Of A New Product To The Range. • Outline The Features / Benefits Of The New Product. • Identify Target Segment/S. • Set Clear Marketing Objectives To Launch A New Product With The Aim Of Increasing Brand Awareness, Market Share, Sales And/Or Profitability. • Recommendations – With Application To The Marketing Mix, Recommend A Relevant Marketing Strategy To Addressing The Marketing Objectives.