The intercamp classic

The intercamp classic Academic Level : Bachelor Paper details SAMPLE MARKETING REPORT SKETCH PLAN Title Page – 1 page: name, student number, date, instructor name, section number Executive Summary – 1 page: Summary of your entire report (may be single spaced) Report – 7 pages: double spaced, 12-point font, Time New Roman, 1-inch margins Intro – Identify marketing challenge. Introduce purpose and contents of report. Analysis – strengths & weaknesses, threats & opportunities, implications for marketing challenge Corporate Capabilities – Finance, Marketing, Operations, HR Industry Analysis – PEST: implications for marketing challenge Competitive Analysis: implications for marketing challenge Consumer Analysis: implications for marketing challenge Recommendations (4 Ps can be combined – first place you will begin making recommendations) Target Market Selection: Who? Why? Objectively defend recommendation; link to challenge Product: Changes? Why? Why Not? Objectively defend recommendations; link to challenge Placement: Distribution channels. Which one(s)? Why? Why not? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge Price: How much will each of the players pay? Implications? Objectively defend your recommendation qualitatively and quantitatively; link to mar keting challenge Promotion: How much money will be spent? On what? Why? Why not? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge Conclusion – Reconnect to the marketing challenge Exhibits – 3 pages, Optional (may have more than one exhibit per page). Must be professional Summary tables that present financial data and results Distribution trade chains Statement of Earnings and other financial statements Pictures, logos, floor plans, diagrams Sample advertisements Bar graphs, pie charts, etc. Script / dialog for TV spots, commercials, jingles or radio ads Competitive positioning map.