The basic idea of the case is to write a Strategic Audit or diagnostic of the Company eHarmony.

The basic idea of the case is to write a Strategic Audit or diagnostic of the Company eHarmony. You will then make “Strategic Recommendations” for the company based on this diagnostic. 

Paper details The case audit should include the following components: Brief Introduction & Key Issues: (1.) Provide a brief (1-2 paragraphs) introduction of the firm and the most pressing issues from the case. Analysis: There are four parts to the analysis: (1.) External analysis (i.e. General Macro Environment, Five Forces) (2.) Internal analysis (i.e. VRIO) (3.)Examination of the firm’s business-level strategy Strategic Recommendations and Justification: (1.) Recommendations should respond to the key issues of the case, and must be specific and actionable. Your recommendations must also be consistent with your analysis ** Do not forget to consider the firm’s financial standing when making recommendations.