Strategic Thinking: Vision, Mission and Values

Identify 2 Events companies. One with a set of vision, mission and values that you like and one that you dislike. List those two sets of visions, missions and values and explain why you like and dislike it. [Explanation to be made based on the contents covered in Chapter 3: Strategic Direction (pg. 80 – 111) from Enz (2010)] Some of the Events companies may include, but not limited to, the following: Pico Art https://www.pico.com/en/company/mission-and-vision koelnmesse https://www.koelnmesse.com/Koelnmesse/The-Company/index.php https://www.koelnmesse.com/redaktionell/Koelnmesse/downloads_10/pdf_8/Koelnmesse_Mission.pdf Kingsmen http://kingsmen-gc.com/vision-mission-and-shared-philosophy/ Europa Group https://www.europa-group.com/en/europa-group INX Events http://inxevents.com/about-us/ http://inxevents.com/wp-content/uploads/2017/01/2017-INX-COMPANY-PORTFOLIO_FOR-EMAIL.pdf **Companies selected should have presence in the events industry in Singapore**