Springfield case study

Springfield case study

Paper details Please do a SWOT analysis, market analysis and or other marketing concepts, for example, pricing strategies. Please also recommend what should Buckingham do for the price, thank you!! And these case questions will guide you to write the case:) 1. What are the key findings of the research survey? Comment on what Buckingham has learned about a prospective customer profile, pricing and single ticket vs season ticket sales? 2. What considerations should the Nor’easters take into account in establishing a pricing policy? 3. Design a ticket pricing plan for the Nor’easters first season. Be very specific and be prepared to explain the assumptions – especially the assumptions of cause and effect – that underlie your strategy. Should Buckingham offer more than one type of season package? How, if at all, should ticket pricing vary by package type? How, if at all, can Buckingham take advantage of consumer interest in grandstand seating? 4. Using the pricing plan you have designed and given Buckingham’s assumptions about concession sales, will the team reach breakeven in the first year? If not, what options does Buckingham have to reach his target?