Simulation Marketing Action Plan

  In this first assignment, you will develop the first components of a marketing action plan. In subsequent versions of this assignment, you will modify and/or add to your strategies, as you see fit, to embrace new information you may review and/or new responsibilities you may be given. Video: Writing the Strategy Section (Links to an external site.) Let’s watch the video: Writing the Strategy Section. A solid roadmap makes any marketing effort more successful. The course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to create the plan,analyze an existing market,and break down the plan’s components into focused sections. Author Drew Boyd also offers advice on how best to present and leverage the plan throughout an organization. Your first version of the action plan represents your initial basis for making your first live decision, which you will make next week. You should make that first live/actual decision based on the outcome of the three practice-round decisions. Complete the three practice rounds as if they were a market research project, as described in this module. Use the results to drive your decision for the Live Action, Decision #1 for the simulation. Focus on three elements: Identify two to three objectives for your unit over the next eight decisions (each decision represents one year; add to them as time goes on). Establish related strategies and tactics for your initial objectives around product price, salesforce, and advertising budget. Watch the following: Video: Fill in Customer Need (Links to an external site.). 3. Identify your primary competitors and briefly explain these opinions. Watch the following: Video: Communicate your Position (Links to an external site.). (Links to an external site.)