Simulation Marketing Action Plan

This memo picks up where your last one left off, at the end of Decision 3. Review your results of your most recent decision, Decision 4, and adjust your strategies and expectations accordingly. Then, advance Decisions 5 and 6. Thereafter, update your action plan as you have done for previous Decisions and reflect them in this most recent report. This plan will build on what you have already submitted for Decisions 1 through 3, as well as include and explain Decisions 4, 5, and 6. While you do not have to hand in a memo for 7, 8, & 9, the results of those periods and your logics in constructing strategies for those terms should show up in your Final Project along with the results and assumptions for periods 1-5.