Service Line Development

ntroduction Organizations periodically seek to establish a new line of business or improve performance of an existing one. You should understand the marketplace as well as the internal environment, and how both may impact the ultimate success of the organization’s service line. Using the “Service Line Development Case Study,” you will assess the viability of developing one of the following new service lines: • Orthopedic center • Cardiovascular center • Cancer center You will assume the role of a CEO in a healthcare facility. The CEO is tasked with developing a new service line. You will present the findings to the board of directors for buy-in and approval. Requirements Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. An originality report is provided when you submit your task that can be used as a guide. You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course. A. Determine the feasibility of one of the proposed service lines in the attached “Service Line Development Case Study” by doing the following: 1. Evaluate the demand for the new service line in the market area defined in the case study. 2. Analyze how current international healthcare trends could be incorporated into the development of the new service line. 3. Discuss the existing programs and service lines in the healthcare organization that could serve as complementary components of the new service line. 4. Analyze the financial and operating data to determine the financial feasibility of instituting the new service line. 5. Discuss how to target and market to physicians to secure referral services. B. Create a multimedia presentation (e.g., PowerPoint, Keynote) in which you recommend the next steps to develop and implement the selected service line. C. When you use sources, include all in-text citations and references in APA format. Rubric Articulation of Response (clarity, organization, mechanics): Unsatisfactory / Not Present The candidate provides unsatisfactory articulation of response. Does Not Meet Standard The candidate provides weak articulation of response. Minimally Competent The candidate provides limited articulation of response. Competent The candidate provides adequate articulation of response. Highly Competent The candidate provides substantial articulation of response. A1:Demand Unsatisfactory / Not Present The candidate does not provide a logical evaluation of the demand for the new service line in the market area defined in the case study. Does Not Meet Standard The candidate provides a logical evaluation, with no support, of the demand for the new service line in the market area defined in the case study. Minimally Competent The candidate provides a logical evaluation, with limited support, of the demand for the new service line in the market area defined in the case study. Competent The candidate provides a logical evaluation, with adequate support, of the demand for the new service line in the market area defined in the case study. Highly Competent The candidate provides a logical evaluation, with substantial support, of the demand for the new service line in the market area defined in the case study. A2:International Healthcare Trends Unsatisfactory / Not Present The candidate does not provide a plausible analysis of how current international healthcare trends could be incorporated into the development of the new service line. Does Not Meet Standard The candidate provides a plausible analysis, with no support, of how current international healthcare trends could be incorporated into the development of the new service line. Minimally Competent The candidate provides a plausible analysis, with limited support, of how current international healthcare trends could be incorporated into the development of the new service line. Competent The candidate provides a plausible analysis, with adequate support, of how current international healthcare trends could be incorporated into the development of the new service line. Highly Competent The candidate provides a plausible analysis, with substantial support, of how current international healthcare trends could be incorporated into the development of the new service line. A3:Discussion Unsatisfactory / Not Present The candidate does not provide a logical discussion of the existing programs and service lines in the healthcare organization that could serve as complementary components of the new service line. Does Not Meet Standard The candidate provides a logical discussion, with no detail, of the existing programs and service lines in the healthcare organization that could serve as complementary components of the new service line. Minimally Competent The candidate provides a logical discussion, with limited detail, of the existing programs and service lines in the healthcare organization that could serve as complementary components of the new service line. Competent The candidate provides a logical discussion, with adequate detail, of the existing programs and service lines in the healthcare organization that could serve as complementary components of the new service line. Highly Competent The candidate provides a logical discussion, with substantial detail, of the existing programs and service lines in the healthcare organization that could serve as complementary components of the new service line. A4:Financial and Operating Data Unsatisfactory / Not Present The candidate does not provide a plausible analysis of the financial and operating data to determine the financial feasibility of instituting the new service line. Does Not Meet Standard The candidate provides a plausible analysis, with no support, of the financial and operating data to determine the financial feasibility of instituting the new service line. Minimally Competent The candidate provides a plausible analysis, with limited support, of the financial and operating data to determine the financial feasibility of instituting the new service line. Competent The candidate provides a plausible analysis, with adequate support, of the financial and operating data to determine the financial feasibility of instituting the new service line. Highly Competent The candidate provides a plausible analysis, with substantial support, of the financial and operating data to determine the financial feasibility of instituting the new service line. A5:Marketing Physician Referral Unsatisfactory / Not Present The candidate does not provide a logical discussion of how to target and market to physicians to secure referral services. Does Not Meet Standard The candidate provides a logical discussion, with no detail, of how to target and market to physicians to secure referral services. Minimally Competent The candidate provides a logical discussion, with limited detail, of how to target and market to physicians to secure referral services. Competent The candidate provides a logical discussion, with adequate detail, of how to target and market to physicians to secure referral services. Highly Competent The candidate provides a logical discussion, with substantial detail, of how to target and market to physicians to secure referral services. B:Multimedia Presentation Unsatisfactory / Not Present The candidate does not provide a multimedia presentation in which the candidate recommends the next steps to develop and implement the selected service line. Does Not Meet Standard The candidate provides a multimedia presentation, with no detail, in which the candidate recommends the next steps to develop and implement the selected service line. Minimally Competent The candidate provides a multimedia presentation, with limited detail, in which the candidate recommends the next steps to develop and implement the selected service line. Competent The candidate provides a multimedia presentation, with adequate detail, in which the candidate recommends the next steps to develop and implement the selected service line. Highly Competent The candidate provides a multimedia presentation, with substantial detail, in which the candidate recommends the next steps to develop and implement the selected service line. C:Sources Unsatisfactory / Not Present When the candidate uses sources, the candidate does not provide in-text citations and references. Does Not Meet Standard When the candidate uses sources, the candidate provides only some in-text citations and references. Minimally Competent When the candidate uses sources, the candidate provides appropriate in-text citations and references with major deviations from APA style. Competent When the candidate uses sources, the candidate provides appropriate in-text citations and references with minor deviations from APA style. Highly Competent When the candidate uses sources, the candidate provides appropriate in-text citations and references with no readily detectable deviations from APA style, OR the candidate does not use sources. Web Links Description ntroduction Organizations periodically seek to establish a new line of business or improve performance of an existing one. You should understand the marketplace as well as the internal environment, and how both may impact the ultimate success of the organization’s service line. Using the “Service Line Development Case Study,” you will assess the viability of developing one of the following new service lines: • Orthopedic center • Cardiovascular center • Cancer center You will assume the role of a CEO in a healthcare facility. The CEO is tasked with developing a new service line. You will present the findings to the board of directors for buy-in and approval. Requirements Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. An originality report is provided when you submit your task that can be used as a guide. You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course. A. Determine the feasibility of one of the proposed service lines in the attached “Service Line Development Case Study” by doing the following: 1. Evaluate the demand for the new service line in the market area defined in the case study. 2. Analyze how current international healthcare trends could be incorporated into the development of the new service line. 3. Discuss the existing programs and service lines in the healthcare organization that could serve as complementary components of the new service line. 4. Analyze the financial and operating data to determine the financial feasibility of instituting the new service line. 5. Discuss how to target and market to physicians to secure referral services. B. Create a multimedia presentation (e.g., PowerPoint, Keynote) in which you recommend the next steps to develop and implement the selected service line. C. When you use sources, include all in-text citations and references in APA format. Rubric Articulation of Response (clarity, organization, mechanics): Unsatisfactory / Not Present The candidate provides unsatisfactory articulation of response. Does Not Meet Standard The candidate provides weak articulation of response. Minimally Competent The candidate provides limited articulation of response. Competent The candidate provides adequate articulation of response. Highly Competent The candidate provides substantial articulation of response. A1:Demand Unsatisfactory / Not Present The candidate does not provide a logical evaluation of the demand for the new service line in the market area defined in the case study. Does Not Meet Standard The candidate provides a logical evaluation, with no support, of the demand for the new service line in the market area defined in the case study. Minimally Competent The candidate provides a logical evaluation, with limited support, of the demand for the new service line in the market area defined in the case study. Competent The candidate provides a logical evaluation, with adequate support, of the demand for the new service line in the market area defined in the case study. Highly Competent The candidate provides a logical evaluation, with substantial support, of the demand for the new service line in the market area defined in the case study. A2:International Healthcare Trends Unsatisfactory / Not Present The candidate does not provide a plausible analysis of how current international healthcare trends could be incorporated into the development of the new service line. Does Not Meet Standard The candidate provides a plausible analysis, with no support, of how current international healthcare trends could be incorporated into the development of the new service line. Minimally Competent The candidate provides a plausible analysis, with limited support, of how current international healthcare trends could be incorporated into the development of the new service line. Competent The candidate provides a plausible analysis, with adequate support, of how current international healthcare trends could be incorporated into the development of the new service line. Highly Competent The candidate provides a plausible analysis, with substantial support, of how current international healthcare trends could be incorporated into the development of the new service line. A3:Discussion Unsatisfactory / Not Present The candidate does not provide a logical discussion of the existing programs and service lines in the healthcare organization that could serve as complementary components of the new service line. Does Not Meet Standard The candidate provides a logical discussion, with no detail, of the existing programs and service lines in the healthcare organization that could serve as complementary components of the new service line. Minimally Competent The candidate provides a logical discussion, with limited detail, of the existing programs and service lines in the healthcare organization that could serve as complementary components of the new service line. Competent The candidate provides a logical discussion, with adequate detail, of the existing programs and service lines in the healthcare organization that could serve as complementary components of the new service line. Highly Competent The candidate provides a logical discussion, with substantial detail, of the existing programs and service lines in the healthcare organization that could serve as complementary components of the new service line. A4:Financial and Operating Data Unsatisfactory / Not Present The candidate does not provide a plausible analysis of the financial and operating data to determine the financial feasibility of instituting the new service line. Does Not Meet Standard The candidate provides a plausible analysis, with no support, of the financial and operating data to determine the financial feasibility of instituting the new service line. Minimally Competent The candidate provides a plausible analysis, with limited support, of the financial and operating data to determine the financial feasibility of instituting the new service line. Competent The candidate provides a plausible analysis, with adequate support, of the financial and operating data to determine the financial feasibility of instituting the new service line. Highly Competent The candidate provides a plausible analysis, with substantial support, of the financial and operating data to determine the financial feasibility of instituting the new service line. A5:Marketing Physician Referral Unsatisfactory / Not Present The candidate does not provide a logical discussion of how to target and market to physicians to secure referral services. Does Not Meet Standard The candidate provides a logical discussion, with no detail, of how to target and market to physicians to secure referral services. Minimally Competent The candidate provides a logical discussion, with limited detail, of how to target and market to physicians to secure referral services. Competent The candidate provides a logical discussion, with adequate detail, of how to target and market to physicians to secure referral services. Highly Competent The candidate provides a logical discussion, with substantial detail, of how to target and market to physicians to secure referral services. B:Multimedia Presentation Unsatisfactory / Not Present The candidate does not provide a multimedia presentation in which the candidate recommends the next steps to develop and implement the selected service line. Does Not Meet Standard The candidate provides a multimedia presentation, with no detail, in which the candidate recommends the next steps to develop and implement the selected service line. Minimally Competent The candidate provides a multimedia presentation, with limited detail, in which the candidate recommends the next steps to develop and implement the selected service line. Competent The candidate provides a multimedia presentation, with adequate detail, in which the candidate recommends the next steps to develop and implement the selected service line. Highly Competent The candidate provides a multimedia presentation, with substantial detail, in which the candidate recommends the next steps to develop and implement the selected service line. C:Sources Unsatisfactory / Not Present When the candidate uses sources, the candidate does not provide in-text citations and references. Does Not Meet Standard When the candidate uses sources, the candidate provides only some in-text citations and references. Minimally Competent When the candidate uses sources, the candidate provides appropriate in-text citations and references with major deviations from APA style. Competent When the candidate uses sources, the candidate provides appropriate in-text citations and references with minor deviations from APA style. Highly Competent When the candidate uses sources, the candidate provides appropriate in-text citations and references with no readily detectable deviations from APA style, OR the candidate does not use sources. Web Links Service Line Development – General Case Scenario –

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