Review book: Predictably Irrational: The Hidden Forces That Shape Our Decisions by Ariely

Report structure ■ Core thesis □Identify and explain the core idea/ideas in the book. □Critically assess how this has changed the way we think about the world. ■ Applicability to business □ Identify and explain how the above idea/ideas could apply to a business context. □ Please use a relevant example. □ Critically assess how this would change business outcomes.