Profile of the industry

Profile of the industry

product: auraLED Glow 2-in-1 Micro-USB & Lightning Cable Adaptable dual charging head Suited for both apple and androids 3.4 foot charging cord Cord features Illuminated cord Long lasting Flexible Comes in different colors Convenient We are planning to export a product to Japan. Write about the Profile of the industry (size, competitors, barriers to entry – 5 Forces Model) – Competitive rivalry (more competition, price drops) – Threat of new entry (is it hard to enter this market) – Threat of substitution (be careful if its high) – Supplier Power ex. Electric Company, Monopoly (cater to buyer power most of the time) – Buyer Power (Power Exist with them)