Product Life-cycle

 For this assessment, consider that you work as a marketing analyst for a consulting firm. You were previously asked to develop an analysis white paper to be used for marketing purposes to showcase the firm’s consulting capabilities, and your manager and the firm’s marketing team was impressed with your work. As a result, your manager asked you to create another analysis white paper to also be used for marketing purposes, but focusing on a different dimension of the firm’s services. Plan the tasks or tactics for a marketing mix (product, place, price, promotion) in various stages of the product lifecycle (introduction, growth, maturity, and decline). Product Lifecycle Worksheet Focus on one particular company in completing all of the sections of the worksheet. Use the Product Lifecycle Worksheet (linked in the Resources under the Required Resources heading). Complete all of the sections of the worksheet, identifying tasks or tactics for each aspect of the marketing mix at each stage of the product lifecycle. Identify marketing tactics related to product that have the potential for real-world application at each stage of a product lifecycle. Identify marketing tactics related to price that have the potential for real-world application at each stage of a product lifecycle. Identify marketing tactics related to place that have the potential for real-world application at each stage of a product lifecycle. Identify marketing tactics related to promotion that have the potential for real world application at each stage of a product lifecycle. Example For the place aspect of the marketing mix for a product at REI, in the introduction phase of the product lifecycle, the product might be distributed on a limited basis, only to specific flagship stores. As the product moves to the decline phase of the product cycle, REI might choose to distribute the product in outlet stores. Refer to the Product Lifecycle Worksheet for further examples. Required Resources The following resources are required to complete the assessment. Capella Resources Click the links provided to view the following resources: Product Lifecycle Worksheet. Suggested Resources The following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom. Capella Resources Click the links provided to view the following resources: