Private-Sector Ethnography Sample Project Plan

Using the Fusch, Fusch, & Ness case study and Ladner’s private-sector ethnography sample project plan (p. 45) as guides, write a proposal outlining a private-sector mini-ethnography (qualitative research) that you recommend to a business client (i.e. your employer, Coke, Apple, etc.) that focuses on some of the consumer behavior techniques in Solomon. Please provide specific details on the scale and scope of the study, everything a decision-maker would need to consider the project.