Present a current critical strategic analysis of ONE Business Unit within General Electric Subject:

1) The following topics should be covered for the assignment with a focus on a specific product in ONE business unit in General Electric – Resource Audit – Value Systems – Product/Service portfolio (BCG Matrix) – Potential future strategic growth o Identification of options o Evaluation of options 2) The structure of the report: should have the following – Introduction to the report – Brief strategic position of the company – A critical evaluation of the resources and value systems of the company – A critical evaluation of the product/portfolio mix within the SBU – A critical analysis and evaluation of KEY future directions for strategic growth – Recommendations 3) The Analysis should illustrate – Strategic Position o Sets out the Differentiation position of GE o Provide some clear examples to illustrate the strategic position o Identify the SBU being examined in relation to others within the company – Resource/Competences o Identify the main resources and skills within the company o The section should act as an introduction to the Value Systems o Use of Resource/Competence model helps to identify the balance related to the strategic position so that you can discuss the way the balance is relevant to the aims of the SBU o Avoid just describing the resources that have been identified – Value System o Identify the activities that enable the strategic position of the company o Use the Value Chain model to critically examine key activities and the links between them o Look to evaluate relevant external links that create value for the company o Develop an analysis of the activities rather than just a list of examples of company activity – BCG o Use the model to identify the portfolio of SBUs or product ranges o Develop a critical explanation of positions that have been identified – Future Directions o Use the Product/Matrix model to identify potential areas of future development o Critically explore the relevant differences of each section of the model e.g. Market development and product offer different challenges – Conclusions & Recommendations o Draw the main aspects of the analysis together o Set out key points that can be considered for strategic development