Organizational Capability Toward Competitive
For this week’s assignment, you will read the article and watch the video on competitive advantage. • Cegliński, P. (2016). The concept of competitive advantages. Logic, sources and durability. Journal of Positive Management, 7(3)… (article also attached) • https://digital-films-com.proxy1.ncu.edu/p_ViewVideo.aspx?xtid=52670 (video link) Create a 5 slide PowerPoint with notes: 175 words each slide Your s slides and notes should include a logical progression of ideas that would allow your audience to achieve a basic understanding of this important business principle with just the information in your slides. Please consider that your audience for the presentation will be undergraduate business school students, who do not yet understand what competitive advantage is. You may choose to address the topic in general terms and concepts, or you may wish to use a specific company and demonstrate what strategic advantage is to your selected company.
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