Media Relationship Management Journal

 As a freelance public relations expert you have been asked to submit a journal article about the impact of audience research on creating and managing public relations content. Your article must also consider the use of storytelling in public relations. You should make sure that you have extensively covered the specific learning outcomes for this assignment Completion of this assignment will address the following learning outcomes: 1 Analyse the different ways of creating and managing PR content 2 Evaluate the impact of audience research on media relations 3 Assess the value of storytelling in reaching your target audience 6 Discuss the influence of media regulation and ethics on media management