Media and Audience Planning

1. Discuss ways in which media impact might be reconciled with segmentation and targeting issues. Is there a trade-off between impact and targeting? 2. Imagine you are part of an media strategy team for a campaign for the launch of a new chocolate snack called “Sleek”. It is to be positioned to a largely female market as a sensuous indulgence . How would you plan your targeting? Which media vehicles you would select? Why? Explain the timings of exposure. What are the main problems and difficulties of this task? 3. Find a detailed media plan of an awareness campaign (including the flowchart). Discuss the main components and the reasonings behind.