Marvel Blue-Ocean – Strategic management.

Submit a one page analysis of “The Marvel Way” at the time of the case (available in your Ivey case-pack). After reading the assigned article for the week (see course outline), explain if at any point Marvel moved from a “red ocean” to a “blue ocean” strategy. Use concepts from the article to support your arguments. We understand that you are preparing this 2-page write-up before coming to class, so we don’t expect perfect answers. Illustrate that you have read and thought about the case. This write-up is due by Tuesday, 04 June at 12:00pm (noon). This assignment will constitute a portion of your “memo” mark for the course. The expectations are not as high as they are for full case analyses, but you should endeavor to show that you have read and thought about the case in a substantive fashion. This is not a book report; it is a case analysis. Please pay close attention to the following instructions: – Your in-text citations can show only the page number for whatever case fact you are referencing – e.g., Jim Sinegal founded Costco (p. x). Do not conduct outside research. Case facts and course material will suffice. If you do use external content, full citation is required. – Your submission should be in the form of a single Microsoft Word document. – Please include a title and your name at the top of the page (you must include both in order to receive full credit for the write-up). – Your write up must be 1.5 or double spaced, and it should have 1″ margins all around the text. – Please use 11 or 12 point Times Roman font so we don’t go blind. – Concise writing is a valuable skill that we expect you to work on in this course, and points will be deducted for exceeding the length limit. – Pay attention to the due date/time in Blackboard. Submissions will not be accepted after the box closes in Blackboard.