Marketing via Social Media

Write an essay exploring social media in marketing. Choose a brand (or product) that heavily relies on social media or technology to market their product. (Examples are Netflix and Uber.) Provide the following: An overview or history of the brand (product) An explanation of how technology or social media is utilized for marketing purposes Your research should demonstrate your understanding of target markets and specific demographics. In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings. Complete additional research in the CSU-Global library. Your paper should be two to three pages in length and conform to CSU-Global Guide to Writing and APA (Links to an external site.)Links to an external site.. Include at least three scholarly references in addition to the course textbook and required readings. The CSU-Global Library is a good place to find these references.