Marketing Management case study in Hong Kong

Description

It is report for Hong Kong company “Bestmart 360″( HK stock list #2360) and see its “listconews” documents. Please see attached assignment brief and assessment criteria carefully. It needs to search STP which are the HK population analysis report to find segment, Macro trend analysis to define the information for macro level. Any Demographic in Hong Kong? It needs to do Major Forces (Michael Porter 5 forces) to determine this business. Is it flavourable or Not flavourable? Needs identify Critical success factors (CSFs) Need justification to give idea