Marketing in Higher Ed- Consider the Tactical and Operational Questions

Description

 Please write this from a Business Marketing standpoint, not an EDD view. The college I chose was the University of Georgia. In the previous lesson, you focused on reasons for a strategy and answering key strategic questions for our chosen company and identified your responses to these questions. For this assignment, you will incorporate the feedback that you received from your first assignment and add a second component that focuses on the key tactical and operational questions. Imagine that you are in the beginning stage of strategic planning in this company and that you have been tasked with leading the strategic planning process. This strategic planning process will take approximately the next 7 weeks. In this first week, you have gathered organizational leaders to introduce the strategic planning process. They have asked you to make a presentation on your initial thoughts to the really big questions. You also want to guide them to work together over the next 7 weeks on gathering data so you can eventually have concrete and specific answers to the key tactical and operational questions. Include the following in your presentation: Summarize the highlights of your responses to the strategic questions. Communicate your initial thoughts to the key tactical questions. Your presentation should not focus on full and complete answers to these questions; rather it should be a presentation to the leadership to identify the most important considerations that your company must consider when answering these questions over the next 7 weeks. What data must be gathered to answer these questions? What type of research must be conducted? Conclude by asking the team of organizational leaders to perform specific tasks over the next week to take the next step in the strategic planning process. Remember, you will not have a full and complete strategic plan until the final Signature Assignment. As you move through each weekly assignment, you will continue to research, investigate, and expand each piece of the strategic plan. Note: the attachment, “really big questions” is part of last week. I only added it to help as a reference point. The “key tactical and operational questions should be the main focus. Keep in mind this ultimately should be about a marketing strategic plan for UGA