manipulate of the propaganda,Select up to three advertisements that serve as examples of manipulation. Compose a persuasive essay with at least three body paragraphs that convinces your audience to critically analyze media messaging to protect themselves

Purpose

“Propaganda works best with an uncritical audience,” writes Donna Woolfolk Cross in her essay “Propaganda: How Not to Be Bamboozled.” Increasingly, products and politicians are marketed to the public through identical strategies. As a citizen, when we don’t question candidate and campaign advertisements we run the risk of voting against our interests. As consumers, our lack of questioning may lead to parting with our hard-earned money through subterfuge. Understanding the devices and strategies advertisers use allows us to critically analyze messages and slogans to determine if they persuade through manipulation.

Guidelines

To fulfill this assignment,select up to three advertisements that serve as examples of manipulation. Compose a persuasive essay with at least three body paragraphs that convinces your audience to critically analyze media messaging to protect themselves from manipulation. Use your advertisements to answer in detail one  of the following questions:

What audience is the advertisement targeting? (What gender? What age group? What political preference? What economic background?)

What specific language helped to identify the target audience? (Weasel Words? Doublespeak? Glittering generalities?)

How are visual images employed to complement the product and the text? (Is color used to emphasize a product/candidate? Does the ad objectify people?)

What logical fallacy(s) does the advertisement employ? (Red herring? Name calling? Argumentum ad populum? Appeal to authority? Straw man?)

You must use the appropriate reading(s) assigned during Unit 3 to help you answer the above questions. Your essay must include copies (preferably color) of the advertisements. Remember, your body paragraphs must persuade your audience according to your clearly-worded thesis statement.

Make certain that MLA entries of your ads are included in your works cited list along with the reading assignments. You must document and cite your ads as you would any source you use in your writing. We will discuss in class how to document magazine and internet ads according to MLA rules.

Use the following checklist to help with your essay’s content, structure, and basic mechanics:

use third-person narrative voice only.

use formal (not conversational or casual) language.

use strong verbs and specific words to convey your meaning.

employ correct punctuation and grammar.

use active instead of passive voice.

follow page-format guidelines as described in your syllabus.

Your audience for this assignment consists of intelligent, college-level readers. Your essay must be a minimum of 1,500, and your paragraphs should be fully developed with plenty of detail.

Outline

Consider using the following outline to help with your essay’s structure.

I. Introduction

introduce background information about your topic.

pique your audiences interest—what’s your hook?

introduce the advertisements you will be analyzing in your paragraphs.

include a thesis statement at the end of the paragraph that clearly states your assertion.

II. First Body Paragraph

begin with a strong topic sentence that introduces your paragraph and directs your discussion.

introduce the advertisement and/or propaganda device you will be analyzing in this paragraph.

use well-developed supportive detail and evidence—quote from a relevant reading; quote from the ad; show the intent of the propaganda device used; etc.

interpret one element of the advertisement.

conclude with a well-designed transition.

III. Second Body Paragraph

begin with a strong topic sentence that introduces your paragraph and directs your discussion.

introduce the next advertisement and/or propaganda device you will be analyzing in this paragraph.

use well-developed supportive detail and evidence—quote from a relevant reading; quote from the ad; show the intent of the propaganda device used; etc.

interpret one element of the advertisement.

conclude with a well-designed transition.

IV. Third Body Paragraph

begin with a strong topic sentence that introduces your paragraph and directs your discussion.

introduce the next/last advertisement and/or propaganda device you will be analyzing in this paragraph.

use well-developed supportive detail and evidence—quote from a relevant reading; quote from the ad; show the intent of the propaganda device used; etc.

interpret one element of the advertisement.

conclude with a well-designed transition.

V. Conclusion

summarize your discussion.

reapply your thesis statement.

apply your discussion to the bigger picture—answer the question “So whats that?

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