Lululemon’s marketing plan

Lululemon’s marketing plan- individual paper. (Read the template, follow it but don’t be too broad. Should be as specific as possible. ) 

This is strategic marketing course. This individual paper should discuss how our group did for completing the Lululemon project. I will tell you what we did. 1.First we have business plan 2. second we Analyze the criteria follow by the following requirement: Criteria 1: Determine most important & least number of causes sufficient to account for the principal effects outlined in the problem statement. Hint: start with end in mind by determining outcome that will define success Criteria 2: Craft a Decision /Evaluation Recommendation that uses the key evidence presented. Be prepared to defend the projected outcomes with the up-side and down-side analyses & how to sustain and mitigate both. Criteria 3: A “Cost-of-Doing-Nothing” Analysis using a “Run-Rate” & Pro-forma Income Statements are both required at a minimum. This is what your ‘Board of Directors’ would want to see. 3. we then analyze the financial part of Lululemon. I will give you sample, so you know how we gonna do for the financial part. We follow exactly the sample does to analyze lululemon 4.then we did analysis as follow: 1) we first have Vison Statement & Mission Statement 2) then we did Evaluate external factors and do the following analysis for the company : 1.PESTEL Analysis; 2.Five-forces Analysis; 3.Value net of Lululemon; 4.Driving forces analysis; 5.Strategic Group Analysis; 6.Competitor Analysis; 7.Key success factors; 5. Also we Evaluate the company resources, capabilities and competitiveness, so we did the following analysis: 8.VRINO analysis; 9.SWOT; 10.Value chain analysis; 11.benchmarking analysis; 12.competitive strength assessment; 6. Also, we come up new strategies that our company can adopt to expand the market. And we analyze how we achieve that, analyze the positive and negative aspects when apply these new strategies.