Keurig case
Read the case Keurig CasePreview the document Please address the following issues/questions and submit your analysis as an ATTACHMENT in either a Word or Excel document, which ever is appropriate. Please refer to the syllabus on how to conduct a SWOT analysis or check the internet Remember a SWOT analysis is NEVER done in the narrative. Do NOT explain your SWOT. Do not use complete sentences. Read the Syllabus to find out more about creating a SWOT. Again, NO narratives, no complete sentences. Bullets or quadrants are preferred. A review and evaluation of Keurig’s business-level strategy, competitive rivalry, and SWOT analysis will aid in the discussion and weighing of strategic options available to Keurig. The results of the analysis can then be used to establish and support a strong set of recommendations seeking to ensure a continuation of Keurig’s strong performance and top market position. 1.Identify Keurig’s business-level strategy. Has the company’s business-level strategy been successful? 2. How does Keurig’s strategy stand up against competitive rivalry in the industry? 3. Review the important elements of Keurig’s external and internal environments. Outline key factors in the SWOT analysis. 4. Weigh the challenges confronting Keurig. What are the greatest risks for Keurig? What recommendations can be made to support Keurig’s growth and profitability objectives? Download the academic honesty certification statement (attached below), include it as a separate attachment to your assignment, and type your name at the bottom where prompted. Please submit as an attached Word or Excel document. Do not submit your response in the “box.” Please append your last name as part of the file name and don’t forget to add your name and the date to the top of your Word-file submission. Thank you. In addition to submitting your assignment, you will also need to fill out and submit the Academic Honesty Certification. Please download that form here. academic_honesty_certification.rtfPreview the document which should be attached as a separate document. You will need to attach both your case analysis and the certificate at the same time. There will be a 10 percent (5 point) penalty deduction for each day or part of a day that an assignment is submitted late. The instructor may decide not to accept assignments that are not submitted within four days after the assignment due date.
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