Introduce the concept of virtual identity and briefly evaluate its key psychological and social effects. and Virtual world consumption – how do you view the current and future involvement of brands in virtual consumption?

Answer properly to these 2 questions: Introduce the concept of virtual identity and briefly evaluate its key psychological and social effects. Virtual world consumption – how do you view the current and future involvement of brands in virtual consumption?  It should be just 1000 words instead of 1100. This is what my teacher wants: ensure you define the concept you are describing first – use psychological references, no Wikipedia or simple dictionaries – in the first assignment when looking at various psychological and social effects, mention few identified in the academic literature but better focus on exploring in detail only one specific effect (for the sake of time) – ensure clear academic references and some industry, no blogs, Wikipedia or basic tabloids – show critical analysis of the subject by relating it to theories presented in class (We need to see your understanding of the taught concepts) – in the report pull from various theories not just one to show how they all connect and what is the effectiveness of the campaign thanks to the use of these techniques Focus first on the main subject textbooks used in class and then identify other key academic journals and industry press that can assist you in writing the submissions.