International Marketing Strategy

Description

What is the relevance of the customisation-standardisation debate in international marketing strategy and how might this influence the market selection approach of both Small and Medium Sized enterprises (SME’s) and large scale enterprises (LSE’s)? Use relevant and recent examples to illustrate your report. Report format – intro, main body, and conclusion Referencing Style – Harvard Please make sure to properly reference any piece of information using Harvard referencing style and to use credited sources.