Integrated marketing communications
It would appear from reading your submission that you have not understood the assignment brief nor have you listened to the Vodcast explaining to you what you needed to do. You were given an outline plan to follow – this has also been disregarded. You were supposed to write an Integrated Marketing Communication plan for Adriatic Healing. – You have not done this. You have clearly undertaken some research on medical tourism and Croatia but the majority of what you have included has nothing to do with the assignment remit and the needs of the client, Adriatic Healing. I would strongly recommend you speak to your lecturer before attempting the resit for this module.
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