Initial Strategy Analysis

SECTION 3: Initial Strategy Analysis. This is where you can introduce and discuss your two focal firms. For each of your two companies, describe the basics of each firms’ strategies within their industry/competitive niche. The most important framework to use here is Porter’s “What is strategy?” The 4 resource based view (RBV) tests we covered in class may be helpful as well. In this section, you should also include the most salient points of what you learned from the “Analytical Research” such as relevant firm data from the 10-K, perspectives on the firm from commentary in a newspaper, etc. You may want to highlight how your field data complements your assessment of firm strategy.