Industry Report on TYPE II Diabetes
Industry Report on TYPE II Diabetes You will start by writing an Industry Report for TYPE II Diabetes (DBII). This report should be an overview of the businesses involved in the various segments of the health industry that deal with DBII disease. DBII is currently handled by both medical (anything involving a doctor or doctor related) and non-medical (natural/holistic, health/exercise treatment and prevention) businesses. This means that you will need to look at the different industry segments, which firms compete in them, their performance, and their problems. You are basically looking for opportunities here, at a macro level. NOTE: the format of this should be an essay type report, like a “whitepaper” (look it up) but for several segments within the entire industry. It should be at least 6 pages long and have a full list of citations. Don’t quote without citing or using “quotes”. Plagiarism is a serious offence, IN Addition: DO NOT tell me about the history of the disease, or give me stats on how many people have it, etc. That type of info on consumers you will report later. The point of this exercise is to familiarize you with the business side of DBII, who the major players are, what aspect of DBII they focus on, and where the opportunities for doing business, money-wise, might lie. Besides giving you an overview of the problems and solutions involved in dealing with DBII the main goal of the industry analysis report is to help you find a part of the industry that 1) has strong growth potential, 2) is not overly crowded with big, experienced competitors, 3) is something you could get into if you had up to $25 million to start with, 4) could be in the early stages of the product life cycle, 5) might involve new technology, and 6) is welcoming to talented newcomers with a big idea (i.e., yourselves). You need this industry info so you can choose where you want to be in the industry. This is a TOP DOWN method of market entry.

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