IMC Report Structure

Description

IMC Report Structure

Your report should be 3,000 to 3,500 words. (+/- 10% and not including references) Section 1: An analysis of the company’s strategic position Provide an overview of the company you have chosen. 1. Identify and apply 2 appropriate tools and techniques to analyse A) The internal environment of the company B) The external environment of the company 2. This analysis of the company’s strategic position should include: a) Leadership and communication b) The company culture including its ethical and value base c) The company’s position in the sector d) A critical evaluation of the strengths and limitations of the tools and techniques you have used e) The client needs 3. Following your analysis on the company’s strategic position, identify the main issues that you could advise the company to address. NOTE: This section refers to Learning Outcomes 1, 2, 3 and is worth 30 marks Section 2: Recommendations to the organisation 1. Based on your analysis in Section 1, propose 3 recommendations for the company. 2. Ensure that each recommendation is clear, has appropriate detail, is justified and is feasible in this context. 3. Recommendations should refer to the leadership and communications strategy of the company, taking account of internal and external stakeholders. NOTE: This section refers to Learning Outcomes 1,3 and 4 and is worth 15 marks 3 Section 3: Implementation of Recommendations 1. Based on Section 2, explain how the company would implement the recommendations put forward to support the changes in its strategic direction. 2. This section will include analysis of the following: a) Leadership styles – this must include reference to different leadership styles supported by theories, models and/or evidence. b) Communicating the vision to the key stakeholders c) Leadership strategy and the impact on organisational direction 3. This section considers the actions that should be taken by the company in order to achieve the recommendations that you have described above. NOTE: This section refers to Learning Outcomes 3 and 4 and is worth 25 marks