IMC Program Plan: SAMSUNG

 SAMSUNG Have provided a copy of the initial proposal plan discussing the brand of selection 9SAMSUNG), concept, problems and target market for review. This assignment must provide a stronger strategy plan not summarizing what the company already is doing but a NEW improved IMC strategy covering the following subtopics: • corporate growth objectives • analysis of the promotional program situation • communications goals and objectives • budget • overview of IMC promotional mix • monitoring, evaluation, and control * may incorporate 2 in-text-citations