How Social Media Helps in Business Growth

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Your Literature Review should be an overview of research that has already been conducted in the field you are researching. This the main section of the paper and is intended to give the reader an idea of what is already known in that particular field. In short, you are SUMMARIZING existing research on your topic. I NEED INFORMATION USED FROM THE SCHOLARLY ARTICLE CITED IN THE PAPER WHICH I PROVIDED BELOW, AND FROM THE QUALITY SCHOLARLY PRESS SOURCE CITED IN THE PAPER WHICH I PROVIDED BELOW, AND FROM THE FIRST FILE THAT I UPLOADED WHICH IS THE FIRST PART OF MY RESEARCH PAPER CITED, AND FROM THE SECOND FILE I UPLOADED , WHICH IS MY SECOND PART OF MY RESEARCH PAPER CITED. I NEED ALL 4 PARTS FILE 1, FILE 2. SCHOLARLY SOURCE THAT I PROVIDE BELOW, AND QUALITY SCHOLARLY PRESS SOURCE THAT I PROVIDE BELOW ( AND THE LINK TO BE PUT IN THE PAPER ) TO BE USED IN WRITING A LIT REVIEW :THE LIT REVIEW IS THE THIRD PART OF MY RESEARCH PAPER, I NEED THE PAPER TO BE PUT INT IN APA FORMAT, CITATIONS FROM FILE ONE, FILE TWO, SCHOLARLY SOURCE, AND QUALITY SCHOLARLY PRESS SOURCE, AND REFERENCES LISTED. THIS SECTION IS USUALLY BETWEEN 5 TO 7 PAGES LONG Note from teacher: Find a scholarly article that you will cite in your literature review. Below is the scholarly article that needs to be cited in this literature review. Gunarathne, Rui, & Seidmann Bibliography Mining I am going to cite an article, “When Social Media Delivers Customer Service: Differential Customer Treatment in the Airline Industry.” That is because I found it more useful talking majorly about how social helps an organization in delivering customer service. The main reason is that customers are the major industry players who in most cases, enhance the growth of a business that is through purchasing of products. Hence social media has a more significant influence on such customers, such as creating awareness and also a platform to communicate and advertise business products to potential customers. These create customer retention and attraction of new customers which will have an influence which increases business activities References Barry, J. M., & Gironda, J. (2018). A Dyadic Examination of Inspirational Factors Driving B2b Social Media Influence. Journal of Marketing Theory & Practice, 26(1/2), 117–143. https://doi.org/10.1080/10696679.2017.1389244 Gunarathne, P., Rui, H., & Seidmann, A. (2018). When Social Media Delivers Customer Service: Differential Customer Treatment in the Airline Industry. MIS Quarterly, 42(2), 489-A10. https://doi.org/10.25300/MISQ/2018/14290 Swann, T., & Husted, E. (2017). Undermining anarchy: Facebook’s influence on anarchist principles of organization in Occupy Wall Street. Information Society, 33(4), 192–204. https://doi.org/10.1080/01972243.2017.1318195 NOTE FROM TEACHER: FIND A QUALITY SCHOLARLY POPULAR PRESS SOURCE TO BE USED IN YOUR LIT REVIEW. BELOW IS THE QUALITY SCHOLARLY POPULAR PRESS SOURCE. Quality Scholarly Press Source The article Brands Push Back on Partnering with Social Media Influencers by McCarthy (2019) is a vital article that was posted by the NPR (National Public Radio) which explains the reasons why some brands are fighting the social media influencers from the owners’ point of view. https://www.npr.org/2019/06/17/733497829/brands-push-back-on-partnering-with-social-media-influencers.