How has Burberry been creating value?
You are required to write a short, individual 1000 word report that highlights the theoretical developments of brand equity and its relationship with performance and value. INTRODUCTION -Brand’s stakeholder analysis -Maximizing the triple bottom line (TBL) BRANDING AT BURBERRY -The brand competition/competitive environment -the CBBE model BRAND EQUITY AND VALUE -Sustainable Competitive Advantage (SCA) -Corporate social responsibility (and sustainability) -Relationship between Equity and Value CONCLUSION -How has Burberry been creating value? -Any strategic recommendations?
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