Heineken Case Study Analysis

Topic Heineken Case Study Analysis

Paper details Heineken Case Study Analysis answer the following questions: (a) What are some of the important issues confronting the company that is in the primary subject of the case? (b) How might external developments or the company’s own actions have been responsible for these issues? (c) If you were the CEO, what courses of action would you pursue to address each issue? Using material from the course, explain how you would implement these, how they would address each issue, and what potential risks may exist