Harley Davidson ( problems attracting the next generation(millennials) in the U.S to buy their motorcycles.

 Introduction: This is the team’s first assignment. The team leader should be working with the team to select one company to analyze throughout the course. This should be accomplished by Week 2. To start your problem statement under the first heading of Introduction, write an introduction/ overview of a company listed on the stock exchange (check to be sure they have annual reports available online). Describe the company and their product(s)/service(s), a brief history, their vision and mission (if they do not have formal statements describe what you feel they might be) the industry they are in, their size (sales, income, number of employees), and your perception of their competitive advantage(s). State what the company’s goal may be ($xx sale for the coming year, for instance, or a certain percentage of profit). Under the next heading, Problem Statement: After doing background reading on the company, write a Problem Statement consisting of a single sentence or paragraph (follow the sample in the Announcements section) describing a problem at the organization (it can be related to marketing, operations, finances, personnel). State the problem in a sentence : The problem at xxx is xxxx. Provide a short background about the problem. Include a reference regarding who said it was a problem)? Include a heading for introduction and for Problem statement