Grand challenge campaign, the me too movement

Grand challenge campaign, the me too movement 

1.Introduction, statement of the problem/need for the campaign 2. How was the campaign conceived and launched 3. Use of messaging during the campaign. Was there a theme? Who were the campaign leaders trying to reach and influence? Were multiple audiences targeted? 4. What media were used ? How were messages designed? 5. Conclusion- what worked, what did not work?