Field trip report- Strategy in the European Context

Strategy in the European Context How we doing business in European countries. 1. we visit “Ton” company(chair company in Czech Republic) 2.Kromeriz – a spa town (Czech Republic) 3.Tomas bata industry (Czech Republic) key point: 1. Doing business in European Countries 2. Market strategies for those company 3. Give some advices for those company 4. Don’t use too much Complex sentence Please find a balance between simple English and complex sentence. Weekend Tour: Eastern Moravia • Visit Bata in Moravian countryside • Visit Bata headquarters in Ziln • Visit Hame Inc. (Billion CZ crown food manufacturer) entrepreneurial CEO’s country retreat • Visit Luhacovice (Spa Town) & attend spa (optional) • Visit Vizovice (Ancient Town) and Uherský Brod • Trip to Lednice-Valtice • Guest Guide: Georgina Steinsky, Exec-in-Residence, Munk School / former VP, Bata • Winery Tour in Mikulov (Historic Town) (or as final dinner on Jun 7) • Illustrate Value Chain concepts; • Highlight Czech Industrial leadership and an iconic brand • Draw the strategy-brand building linkage • Explore the history, development and beauty of Czech Republic requirement (course) Individually prepared Field Trip Reports prepared based on the individuals observations, Q&A, interactions, analyses, supplementary research and other relevant information. The Field Trip Reports should describe the purpose of the trip, relate observations and analyses back to course content and learnings, and provide any advice that you would provide to the organization. The Field Trip Reports should also make reference to the historical developments that characterize the region and make it unique in terms of its culture and the way it competes in the market.