External and Internal Environmental Analysis

You have been tasked with conducting a SWOT Analysis of Great Start Nutrition and the infant formula industry; a PESTLE analysis using either China or Malaysia; and a Porter’s Five Forces analysis for the industry. The group lead has requested that the analysis tools be accompanied with explanations that will breakdown the results of each analytical tool’s discoveries. With the results of this analysis, Great Start Nutrition leadership should be able to make critical decisions on the types of products (and their corresponding ingredients) the company will use during its initial product line launch. In addition to the internal and external analysis, you have been tasked with identifying four (4) major business goals that Great Start Nutrition should initially be focused on as it ventures into the infant formula industry. These goals should focus on defining the entry strategy that the organization should follow as it tackles moving into an industry new to the organization. These goals should be robust but also attainable. Having clear attainable goals is great, but the goals also need to have clearly defined and explained objectives that will measure the progress to achieve these goals. Meeting these objectives should result in the future success of their corresponding goals. When writing these objectives, ensure they can clearly be related to the four goals established as critical during entry into the infant formula industry. Instructions Step 1: Course Material Although you are required to research information for this project, you are also accountable for using the course material to support the ideas, reasoning and conclusions made. Course material use goes beyond defining terms but is used to explain the ‘why and how’ of a situation. Using one or two in-text citations from the course material and then relying on Internet source material will not earn many points on an assignment. A variety of source material is expected and what is presented must be relevant and applicable to the topic being discussed. Avoid merely making statements but close the loop of the discussion by explaining how something happens or why something happens, which focuses on importance and impact. In closing the loop, you will demonstrate the ability to think clearly and rationally showing an understanding of the logical connections between the ideas presented in a case scenario, the course material and the question(s) being asked. Step 2: Write an Introduction Paragraph The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper. This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper. HINT: (Consider writing the introduction last to help ensure the main topics are captured.) Step 3: PESTEL Analysis You will develop a PESTEL analysis by completing the following tasks: Discuss Great Start Nutrition’s general environment Develop a PESTEL analysis of the infant formula industry that has an impact on Great Start Nutrition; Provide explanations for the results of each element of the PESTEL using research and the course material. The analysis will provided specific details that include explanation of why and how – generalizations are unacceptable. Note: You may not use a PESTEL analysis that is already completed and available on the Internet. A zero will result if used as the analysis has to be the result of your research and your own development. HINT: Make sure to review the key elements that are covered under each of the six letters of the PESTEL. You will want to understand and make sure to cover the key elements relevant to the Great Start Nutrition. The analysis has to discuss the general environment and Great Start Nutrition. Step 4: SWOT Analysis You will develop a SWOT analysis by completing the following tasks: Create a SWOT Table setting it up as follows. Make sure to cite each item in the table. Insert the table into the paper. Note that the table template can be found under the Syllabus module. SWOT Strengths Weaknesses Opportunities Threats Analyze Great Start Nutrition (SW) and the infant formula industry (OT). The weaknesses and threats should draw from the PESTEL analysis; Provide explanations for each of the elements of the SWOT using course material and the research done on the PESTEL. The analysis will provided specific details that include explanation of why and how – generalizations are unacceptable. Note: You may not use a SWOT analysis that is already completed and available on the Internet. A zero will result if used as the analysis has to be the result of your research and your own development. HINT: Make sure to review what key elements are covered under each letter of the SWOT. You will want to understand and make sure to cover the key elements relevant to the Great Start Nutrition for the (SW) and the industry from the PESTEL (OT).