External and Internal Environmental Analysis

 You have been tasked with conducting a SWOT Analysis of Great Start Nutrition and the infant formula industry; a PESTLE analysis using the location identified in Week 2 Exercise (You must use the location identified in week 2); and a Porter’s Five Forces analysis for the industry. The group lead has requested that the analysis tools be accompanied with explanations that will breakdown the results of each analytical tool’s discoveries. With the results of this analysis, Great Start Nutrition leadership should be able to make critical decisions on the types of products (and their corresponding ingredients) the company will use during its initial product line launch. In addition to the internal and external analysis, you have been tasked with identifying four (4) major business goals that Great Start Nutrition should initially be focused on as it ventures into the infant formula industry. These goals should focus on defining the entry strategy that the organization should follow as it tackles moving into an industry new to the organization. These goals should be robust but also attainable. Having clear attainable goals is great, but the goals also need to have clearly defined and explained objectives that will measure the progress to achieve these goals. Meeting these objectives should result in the future success of their corresponding goals. When writing these objectives, ensure they can clearly be related to the four goals established as critical during entry into the infant formula industry. Instructions Step 1: Course Material Although you are required to research information for this project, you are also accountable for using the course material to support the ideas, reasoning and conclusions made. Course material use goes beyond defining terms but is used to explain the ‘why and how’ of a situation. Using one or two in-text citations from the course material and then relying on Internet source material will not earn many points on an assignment. A variety of source material is expected and what is presented must be relevant and applicable to the topic being discussed. Avoid merely making statements but close the loop of the discussion by explaining how something happens or why something happens, which focuses on importance and impact. In closing the loop, you will demonstrate the ability to think clearly and rationally showing an understanding of the logical connections between the ideas presented in a case scenario, the course material and the question(s) being asked.