Estee Lauder

Description In this paper, you will consider all concepts and theories discussed up to week nine in the class and integrate them into one document that demonstrates you understand the concepts and you can link them together to show some deeper thinking about them. Your paper must include at least three diagrams, charts, or visual representations of related data or information. The final paper should be a minimum of 4000 words long with 1-inch margins, double spaced, APA style. You must use at least six external sources (in addition to your textbook) and include a reference list in proper APA citation format. The company website and Wikipedia do not count as external sources!If you choose a large company, consider narrowing down your research to one specific division, product line, or portion of the overall company. The more specific and deep you can get, the better. Think creatively on your approach! . Research Questions: 1.Investigate your organization’s products and customers, and the forces in the specific and general environment that have an effect on it. Which are the most important forces that the organization has to deal with? How would you characterize the level of uncertainty in your organization’s environment? 2.What is the organization’s hierarchical structure? Include the number of employees, CEO’s locus of control, and how standardization, differentiation, and centralization impact the shape of the organization. 3.Describe your organization’s domain. What core competencies give the organization a competitive advantage? Any disadvantages? 4.What is the most innovative product or strategy your company has employed to date? What were the results? 5.How would you describe the organization’s culture? How does the culture match its image? What improvements could be implemented? 6.Has the organization ever shown any symptoms of decline? How did leadership respond to the problem(s)? What changes did they make? Did they turn the organization around? I have chosen to focus mainly on Estee Lauder cosmetics itself and trying not to involve the brands that they own within the companies they own. I am trying to see the growth from when the brand first started until now. The sources I’m choosing to use is IBISworld and Business Insights Global because that’s what I usually use for my essays/reports but you can feel free to find more different ones as long as they are external sources.